The ASoc brand
Logos, colors, and type for press, partners, and anyone telling the ASoc story. Use these assets as provided and keep clear space around the mark.
Download the ASoc logo
Available in SVG and PNG. Pick the version that fits your background.
Primary logo (dark)
Full ASoc wordmark for use on dark or photographic backgrounds.
Primary logo (light)
Full ASoc wordmark for use on light or neutral backgrounds.
Logo mark
The standalone ASoc symbol for avatars, favicons, and tight spaces.
Color palette
Two accents on a high-contrast neutral base. Use purple for primary actions and lime sparingly for emphasis.
Iris Purple
Primary accent
#864FFE
Lime
Secondary accent
#C6F56F
Ink
Surface / dark
#181D26
Cloud
Background / light
#FCFCFC
Inter Tight
ASoc uses Inter Tight across the product and marketing. Headings run medium weight with tight leading; body copy stays at regular weight for readability.
Ag
Inter Tight — the full ASoc typeface.
Need something we haven't covered?
Reach out to the ASoc team for high-resolution assets, partner logos, or brand guideline questions.